Xoom: Digital Money Transfer Provider Uses SMS for Real-time Transaction Notifications As you consider scenarios in which SMS Bulk Messaging could meet your needs, here are four real world examples of businesses that have successfully used this messaging solution to communicate with customers succinctly and effectively, in one simple send. Just be wary of over-messaging your lists, as message frequency was the top factor to turn recipients off from receiving promotional SMS/MMS messages.Īs a mass communication tool, SMS messaging offers businesses looking to disseminate timely information with many definitive advantages. Our 2022 Global Messaging Engagement Report revealed that global recipients are fairly divided on how often they’d like to receive promotional SMS messages, with 29% preferring a text once a day and 29% opting for a message just once a week. You’ll also want to be careful not to spam your users. To ensure you only engage users on your SMS list, consider implementing a double-opt-in confirmation so that recipients don’t sign up for your texts by mistake. While SMS can be an effective marketing channel for your business, you’ll want to use it responsibly, as many customers prefer that their text messages inboxes remain exclusively for their family and friends.
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Stock up on essentials like coats & cardigans now! Use code BF50 at checkout.” This allows you to leverage the convenience of sending messages en masse while still catering your messages to your intended audience.
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Stock up on your favorites now + get 50% OFF.” Or, send a targeted message to users who only shop for women’s clothing, like “Black Friday is here! All women’s apparel is 50% OFF + free shipping. For example, the company might choose to send its most loyal customers a message that reads, “You’re a Black Friday VIP, (First Name)! VIPs get exclusive access to our BF deals 24 HOURS EARLY. Instead, segmenting its list out further to send more personalized messages might prove more fruitful at driving site traffic and sales. Use code BF50 at checkout!” While this bulk SMS message is most likely generic enough to send to the retailer’s entire subscriber base, it might not garner the attention or engagement the business might want. By using highly targeted lists (or messages that appeal to a large audience), you can send the same message to hundreds or even thousands of recipients and still see fantastic results.įor example, if a retail company wants to advertise its Black Friday sale, it can text its recipients, “Black Friday starts now! Save 50% on EVERYTHING + free shipping on all orders. It can be a great way to spread awareness of a limited-time offer, a new product or service release, a company announcement, and more.
Sending bulk SMS messages allows you to reach and engage a large number of recipients at once. You’ll also want to let your subscribers know what they’re signing up for, how often they should expect to hear from your brand, and that they’ll be responsible for any applicable message and data rates. Just remember, you need your recipients’ explicit permission to text them to ensure your business remains compliant with industry sending guidelines. These types of bulk SMS messages can help you reach potential customers and engage longtime loyalists. Plus, taking a one-to-many approach to your SMS marketing campaigns can help you to save time, money, and effort building a campaign without sacrificing results.īrands use bulk SMS messages to send a variety of communications, like promotions and deals, product releases, appointment reminders, shipping updates, contests, feedback surveys, emergency updates, and more! With an average SMS open rate of 94%, SMS marketing can improve the likelihood that your recipients read and interact with your message while also allowing you to circumvent customers’ crowded email inboxes. Bulk SMS messages, or text blasts, allow businesses to communicate with customers en masse, whether sending a promotional message or asking for feedback.
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